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? Improved transportation –goods can now be moved from one place to another much more quickly allowing suppliers worldwide to be considered; cheaper airlines ensure that it is much more cost effective to move personnel between countries.
? Consumer tastes have changed, and consumers are more willing to try foreign products; Cheaper international travel and the arrival of global satellite television and the internet have exposed consumers to global advertising; Consumers are more aware of what is available in other countries, and are keen to give it a try; now companies can sell the same product on a much larger scale allowing their brand to become global.
? Deregulation in trade and capital movements – growth of trading blocs like EU and work of WTO (and its predecessors) have led to a reduction in barriers to trade in goods and services; while free trade philosophy has also contributed to the removal of rules on flows of capital between countries. MNCs can thus switch funds between countries and move goods and service more easily.
lydiajane74 answered the question on May 31, 2018 at 19:34
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