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Describe 6 methods that an organisation could use to segment its market

      

Describe 6 methods that an organisation could use to segment its market

  

Answers


Lydia
• Age – different age groupings are used as young or old, under 12, 13-19, 20-35, over 35
• Occupation – the market is segmented into different types of occupation
• Education – segmented according to the level of education attained
• Socio-economic – socio-economic groupings are used to group customers in different economic classifications
• Geographical – customers are segmented by area they live in
• Cultural/religious background – various religions are used to segment the market
• Family lifestyle – customers can be segmented into either married or single

lydiajane74 answered the question on June 1, 2018 at 07:29


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