Perception
Past experiences or intuition can influence how users perceive objects
Example – the use of colours to strengthen or weaken information
such as ‘green for go’
This can influence the use of metaphors/icons
Memory
How humans retain and recall information including long-term/short-term memory
The memory load on the user should be kept to a minimum/cognitive
overload should be avoided
Examples: the use of short menus/use of standard interface
lydiajane74 answered the question on July 1, 2018 at 19:48
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