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1BRANDING PROMOTES RECOGNITION.
People tend to do business with companies they are familiar with.
If your branding is consistent and easy to recognise, it can help people feel more at ease purchasing your products or services.
2YOUR BRAND TELLS PEOPLE ABOUT YOUR BUSINESS DNA.
Your full brand experience, from the visual elements like the logo to the way that your phones are answered, tell your customer about the kind of company that you are.
3A STRONG BRAND GENERATES REFERRALS.
People love to tell others about the brands they like.
People wear brands, eat brands, listen to brands, and they’re constantly telling others about the brands they love. On the flip side, you can’t tell someone about a brand you can’t remember.
Additionally, a strong brand website strategy, like back links, is critical to generating referrals or viral traffic.
4YOUR BRAND PROVIDES MOTIVATION AND DIRECTION FOR YOUR STAFF.
A clear brand strategy provides the clarity that your staff needs to be successful.
It tells them how to act, how to win, and how to meet the organisation's goals.
5YOUR BRAND HELPS SET YOU APART FROM THE COMPETITION.
In today’s global market, it is critical to stand apart from the crowd.
You are no longer competing on a local stage, your organisation now competes in the global economy.
limooh answered the question on July 12, 2018 at 12:34
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