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1. The cost of developing the Brand in terms of research and hiring of experts.
2. Customer's perception of the brand. Whether it is catchy or attractive enough to the eye of the customers.
3. Whether the brand name strongly communicates the business core activities.
4. Brand sustainability. Whether the brand name will remain to be in existence for a considerable of time.
5. Com petition levels. Whether the brand will enhance effective petition of the businesses with it's rivals.
Real Educator answered the question on July 14, 2018 at 11:45
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