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Explain two cultural challenges to the growth of e-commerce in developing countries

      

Explain two cultural challenges to the growth of e-commerce in developing countries.

  

Answers


Andrew
1. Lack of online culture;
A huge percentage of buyers in developing countries are used to face to face transactions in their purchases. They therefore find it somehow strange to conduct a business transaction over the internet.
This trend limits growth of E-commerce in developing countries.

2. Lack of trust;
Citizens in developing countries have a perception that they have to see those whom they are dealing with in business for trust issues.
This notion creates mistrust in an online market, thinking they may be coned. Buyers also claim lack of seller's accountability in case of damage or wrong goods delivered.
Again, merchants in developing countries fear venturing into E-commerce as it appears an unworthy platform for their investment.
Andreaz answered the question on September 5, 2018 at 14:29


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