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Explain the nine elements of the marketing communication process.

      

Explain the nine elements of the marketing communication process.

  

Answers


Salome
Sender:
The party or person who is sending the message to the other party or person is the sender.

Encoding:
This is the conversion of thought into the meaningful symbols is called encoding.

Message:

The group of symbols transmitted by the sender is called a message.

Media:

The channel of communication through which transfers the message from sender to receiver is called media.

Decoding:

The conversion of symbols into meaning by the receiver is called decoding.

Receiver:

The sent message received by another person or party is called the receiver.

Response:

The reaction shown by the receiver before the message is called response.

Feed Back:

The portion of the response of the receiver that is sent back to the sender is called feedback.

Noise:

The unplanned distortion during the process of communication due to which the receiver understands the wrong meaning of the original message is called noise.

The effective message is that where the process of encoding is matched with the decoding of messages. The message sent should be consisted of words and symbols that are known to the receiver.


Sally the guru answered the question on November 1, 2018 at 08:00

Edwin
1.Sender-this is the party or person who is sending the message to the other party or person

2.Encoding this is the conversion of thoughts into a meaningful symbols

3.Message are group of symbols transmitted by the sender to a receiver

4.Media.The channel of communication through which transfer of the message from the sender to receiver
is done

5.Decoding is the conversion of symbols into the meaningful message by a receiver

6.Receiver.the party or a person who receives the message

7.Response is the reaction shown by the receiver before the message

8.Feedback is the portion of the response of the receiver that is sent back to the sender

9.Noise.This is the unplanned distortion during the process of communication due to which the receiver
understands the wrong meaning of the original message

Nchoga answered the question on November 18, 2018 at 07:58


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