1.The Task-Based Method.
In this approach the marketer based on the tactics builds a plan.He/She gets the accumulative costs and arrives at a budget.Its mostly used by Marketers who repeat the same tactics every year.
2. The JetBlue Method.
This method grows revenue fast as it puts the responsibility to the marketer.However its not the best approach for marketers who invest more on the brand side.
3.The Percentage-Of-Revenue Method
This method is generally preferred by CFOs for two main reasons: It is revenue-based and integrates the marketing spend into the overall budget.The percentage -Of-Revenue method makes it possible for the organizations to adjust the marketing spend according to the growth or decline of the business.It also makes the marketing spend predictable.This method is normally used by Companies that tend to be very mature and CFO-driven organizations.
4. The SOV/SOM Method
This approach looks at the relationship between a company's share of voice (SOV) and its share of market (SOM). This approach accounts for both the spending level and the market share offering a more sophisticated approach to determining the right spend.Marketers who use this approach tend to see marketing as a dynamic,business-leading lever.
Ms kim answered the question on November 5, 2018 at 11:48
- The objective of the marketing message could be to seek any of three desired responses. Discuss.(Solved)
The objective of the marketing message could be to seek any of three desired responses. Discuss.
Date posted: October 29, 2018. Answers (1)
- Explain the nine elements of the marketing communication process.(Solved)
Explain the nine elements of the marketing communication process.
Date posted: October 29, 2018. Answers (2)
- Mention four circumstances under which a firm can use competitive advertising(Solved)
Mention four circumstances under which a firm can use competitive advertising.
Date posted: October 27, 2018. Answers (1)
- Identify four possible causes of structural unemployment(Solved)
Identify four possible causes of structural unemployment.
Date posted: October 27, 2018. Answers (1)
- Highlight four features of postal orders. (Solved)
Highlight four features of postal orders.
Date posted: October 27, 2018. Answers (1)
- Highlight five types of documents that may be used in process of receiving materials into the warehouse
(Solved)
Highlight five types of documents that may be used in process of receiving materials into the warehouse
Date posted: October 24, 2018. Answers (1)
- Explain the basic theories of business(Solved)
Explain the basic theories of business.
Date posted: October 21, 2018. Answers (1)
- Outline reasons why a country may opt to protectionism(Solved)
Outline reasons why a country may opt to protectionism.
Date posted: October 18, 2018. Answers (1)
- What are the characteristics of a visionary entrepreneur?(Solved)
What are the characteristics of a visionary entrepreneur?
Date posted: October 7, 2018. Answers (1)
- Account for price rigidity in oligopoly market structure(Solved)
Account for price rigidity in oligopoly market structure.
Date posted: September 27, 2018. Answers (1)
- Explain why most countries rely on extractive level of production(Solved)
Explain why most countries rely on extractive level of production.
Date posted: September 24, 2018. Answers (1)
- What is the importance of middlemen in global procurement?(Solved)
What is the importance of middlemen in global procurement?
Date posted: September 22, 2018. Answers (1)
- What is the difference between price discrimination and product differentiation?(Solved)
What is the difference between price discrimination and product differentiation?
Date posted: September 17, 2018. Answers (1)
- Discuss ethics and professionalism in HRM(Solved)
Discuss ethics and professionalism in HRM
Date posted: September 7, 2018. Answers (1)
- Discuss the role business entrepreneurs could play in the future development of your country(Solved)
Discuss the role business entrepreneurs could play in the future development of your country.
Date posted: September 1, 2018. Answers (1)
- Scenario A, You are currently employed by highway assemblers, who assemble motorbike parts in Kenya. The management is making a decision of whether to continue...(Solved)
Scenario A, You are currently employed by highway assemblers, who assemble motorbike parts in Kenya. The management is making a decision of whether to continue importing the parts or complete bike from China.
Required:
(a) Explain to them the factors to be considered in making such a decision.
(b) Discuss the limitations of partnership sourcing.
(c) Explain the benefits and limitations of international sourcing.
(d) Why is a market analysis necessary in sourcing?
(e) Discuss the disadvantages to an organization the application of EDI (Electronic
Data Interchange) in the process of sourcing for its material or spare parts.
Date posted: August 30, 2018. Answers (1)
- Explain the methodology for disaster risk management(Solved)
Explain the methodology for disaster risk management.
Date posted: August 29, 2018. Answers (1)
- Outline the circumstances under which the following characteristics of human wants may be observed: (a)complimentary wants (b)wants become habitual(Solved)
Outline the circumstances under which the following characteristics of human wants may be observed: (a)complimentary wants (b)wants become habitual
Date posted: August 26, 2018. Answers (1)
- You are provided with the following information for a certain company,
Annual demand=4000 units,cost per unit Ksh 200, cost of replacing an order 5000 annually. Inventory...(Solved)
You are provided with the following information for a certain company,
Annual demand=4000 units,cost per unit Ksh 200, cost of replacing an order 5000 annually. Inventory carrying cost is expressed as a percentage of cost of average stock as 20%
Required
i)Determine EOQ
ii)Frequency of ordering
iii)When to order
iv)Total cost associated with the policy
Date posted: August 25, 2018. Answers (1)
- List down four securities that are traded at NSE(Solved)
List down four securities that are traded at NSE.
Date posted: August 24, 2018. Answers (1)