Below are the benefits of advertising through the radio.
1. Radio can reach many people at once. It is widely used.
2. Through radio, advertisers can use different local languages and this makes the adverts clearer.
3. It is a fast method and takes short time to be relayed.
4. It is very cost effective/cheaper as compared to other methods of advertising.
5. Can server both literate and illiterate audience.
6. Can be used in remote areas where other methods cannot reach.
7. A radio advert can be repeated many times.
8. Can have a specific target audience to be more effective.
9. More appealing as it can be accompanied by music.
raphael answered the question on January 6, 2017 at 12:57