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What are the difficulties experienced by the farmers in Kenya while marketing horticultural produce?

      

Discuss the difficulties that farmers in Kenya experience in marketing horticultural produce.

  

Answers


Maurice
(i) Fluctuations of the world market prices cause inconsistencies in the profits margin thus discouraging the farmers.

(ii) Limited preservation facilities lead to losses or spoilage of produce.

(iii) Stringent quality standards required at the international market increase the cost of production thus lowering the profit margin.

(iv) The impassable roads during the rainy season make it difficult for the perishable produce to reach the market on time, hence causing losses to the farmers.

(v) The cost of transporting produce by air is high thus lowering the profit margin.

(vi) Poor marketing strategy leads to reliance on middle men who exploit the farmers.

(vii) Low quality produce may lead to rejection hence making the farmers incur losses.

(viii) The farmers face stiff competition from the established or upcoming producers which limits the quantity the farmers are able to sell.
maurice.mutuku answered the question on June 14, 2017 at 08:03


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