Limitations of using social media networks in an enterprise
1. You will need to commit resources to managing your social media presence, responding to feedback and producing new content.
2. It can be difficult to quantify the return on investment and the value of one channel. Over another.
3. Ineffective use - for example using the network to push for sales without engaging with customers, or failing to respond to negative feedback - may damage your reputation.
4. The wrong online brand strategy could put you at a viral social disadvantage and may even damage your reputation, i.e. when you. Make a mistake offline, a few will know but when you make a mistake in front of hundreds or thousands of you online audience, most of them will know.
5. Using social media for marketing and advertising could be more time consuming than companies expect.
6. In order to get social media‘s full effect, you need to understand how it works, when and how to use it and which channels, to focus on depending on your end goal of using social media.
7. Social media can have a. negative influence on worker productivity. Employees‘ may waste valuable time using social; media channels such as Facebook and Twitter. They can also use social media to attack the company-s reputation!
8. When social media is used excessively or in the wrong way, it could have serious detrimental outcomes on both mental and even physical health of individuals.
marto answered the question on January 30, 2019 at 10:24
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