i) Global marketing
Global marketing is the process of conceptualizing and then conveying a final product or service worldwide with the hopes of reaching the international marketing community. Proper global marketing has the ability to catapult a company to the next level, if they do it correctly.
ii) Common mistakes in global marketing
-Sidelining of local industries- agriculture and industries in developed and even developing countries have been sidelined in the interest of keeping a breast with what is happening elsewhere. - Investing in sweatshops.
- Unable to manage the cultural effects within their organizations.
- Investing even when the exchange rates do not favor them.
- Inabilities to manage the competition that they face hence most of them fail.
marto answered the question on February 4, 2019 at 08:14
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