Bring out the salient features of a monopolistic competition market model

      

Bring out the salient features of a monopolistic competition market model

  

Answers


Wilfred
1. Combination of features from both perfect competition and monopoly; this compromise between monopoly and perfect competition takes the form of many firms producing differentiated and highly substitutable products – product differentiation could be in terms of packaging designs, colour, brand names, advertising claims, after sale service, all being competitive and highly persuasive. Examples of such market structures could be seen in the Edible oil industry where we have EAI producing Kimbo, Kapa Oil Refineries (Kasuku), Bidco (Chipsy)
2. Freedom of entry and exit.
3. Downward sloping demand curve – denoting presence of competition.
4. Possibility of super-normal profits in the short run.
5. Normal profits in the long-run with excess capacity
6. Wider scope of choice to the consumer through product differentiation; the highly competitive business environment allows for improvement in the quality of products at relatively lower prices

Wilfykil answered the question on February 7, 2019 at 09:02


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