a) Advertising elasticity of demand
b) Cost of advertising
c) Target group e.g. the youth, business community, professionals, etc.
d) The appropriate time to advertise
e) Means of advertising e.g. electronic or print media, billboards, field demonstrations and geographical
spread
f) Cultural background including religion – which tend to have certain norms and conventions
g) Language – for effective communication – easily understood to avoid communication breakdown.
Wilfykil answered the question on February 7, 2019 at 12:03
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