The marketing department of EAA Ltd developed a sales forecasting function for its washing powder and those of competitor Hankol Ltd. EAA Ltd has 3...

      

The marketing department of EAA Ltd developed a sales forecasting function for its washing powder and those of competitor Hankol Ltd. EAA Ltd has 3 strategies and Hankol Ltd has 4 strategies. The increase and decrease in quarterly sales revenue for the different combinations of strategies of EAA Ltd and Hankol Ltd are as shown in the payoff matrix:
mkt12022019411.png

Required:
Using graphical or otherwise determine the strategy available for EAA to pursue

  

Answers


Wilfred
mkt22022019413.png
Wilfykil answered the question on February 20, 2019 at 12:13


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