The assumptions of qualitative business research designs are;
-Qualitative researchers are concerned primarily with process, rather than outcomes or products.
-Qualitative researchers are interested in meaning how people make sense of their lives, experiences, and their structures of the world.
-The qualitative researcher is the primary instrument for data collection and analysis. Data are mediated through this human instrument, rather than through inventories, questionnaires, or machines.
-Qualitative research involves fieldwork. The researcher physically goes to the people, setting, site, or institution to observe or record behavior in its natural setting.
-Qualitative research is descriptive in that the researcher is interested in process, meaning, and understanding gained through words or pictures.
-The process of qualitative research is inductive in that the researcher builds abstractions, concepts, hypotheses, and theories from details.
jim items answered the question on March 7, 2019 at 16:55
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