Good business survey practices during a research.
i)Setting objectives.
-Objectives must clearly be specified.
-Even for baseline surveys.
-Intended survey outputs.
-Delimit the target population in space and time.
-Quality and time requirements on the data.
ii)Piloting or pretesting.
-Purpose- learn how informants respond to the survey.
-Look out for fatigue among respondents, boredom, restlessness.
-Allows determine how long the survey takes, understanding of the questions.
-Clarity of questions.
-Ensures enumerators are asking same questions.
iv)Avoid non-responses.
-Arises when targeted respondents fail to cooperate- busy, secretive, relationship. Survey should minimize non-response by:
a)accommodating busy informants (flexible times, appointments).
b)Winning the confidence.
c)Careful selection and training of interviewers.
v)Questionnaire design.
-Main tool for data collection in a survey. The questions should be consistent with objectives.
-Time consuming to construct effective questionnaire.
-Structure and un structured questions.
-Match objectives with questions.
-Define how data will be analysed.
vi)Quality in survey data entry.
-Pay attention to multiple dichotomy, and multiple response questions and ranking data.
-Data entry accuracy – double entry facility eg two files (zero when U subtract).
-Data entry, verification and reconciliation of values.
jim items answered the question on March 8, 2019 at 06:06
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