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- Requires objective analysis and critical thinking. What seemed like a good idea
can, under mature reflection, be exposed as a business lacking viability due to
excess competition, a lack of sufficient funding, etc.
- Serves as a guide to operations for the first months and even years, creating a
management blueprint.
- Communicates the company's purpose and vision, management responsibilities,
personnel requirements, marketing plans, and the competitive environment.
Kavungya answered the question on March 26, 2019 at 10:47
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