- Objectives may be tangible or intangible, ill that certain of the objectives may be expressed in quantitative terms. For example, in the areas of market standing, productivity and physical and financial resources quantification is possible. On the other hand, worker's morale, social responsibility, etc. cannot be exactly quantified. However objectives in the latter category may be expressed in qualitative terms. Thus, quantitative objectives are gauged by how much' while qualitative objectives by "how well'. Accordingly, objectives may also be classified under 'quantitative' and 'qualitative' objectives.
- Objectives have hierarchy, in those objectives that have wider scope and are relevant for the whole organization are known as enterprise objectives. These objectives are split into unit level or departmental objectives. Thus, objectives at all levels in the organization are interrelated and form a network.
- Short-term and Long-term Objectives: Short-term objectives are those which are sought to be achieved by the organization in the immediate future, while long-term objectives are those which are aimed to be achieved over a long period, say five to ten years or even more. However, both are not mutually exclusive and rather are interrelated.
- Objectives sometimes may be in conflict with each other: The goals of the various departments at times may clash, in that, each department considers that its goals are more important. For example, the production goal of low unit cost achieved through mass production may be in conflict with the sales goal of offering high quality goods. Such conflicts have to be resolved amicably.
Kavungya answered the question on March 26, 2019 at 11:52
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