Advantages
- Territorial departmentation makes possible concentration on mark and marketing channels in different geographical areas;
- Develops opportunities for more efficient marketing activities because of better face-to-face communication with local interest and
- Makes possible effective utilization of locally available resources besides being able to cater to the region - specific variations in terms of preferences and sentiments of the people.
Disadvantages
- In this type of departmentation, there are problems in training people to think in terms
- of markets rather than products;
- Requires more persons with general management abilities; and
- Increases problem of top management control because of the distance between the
- corporate headquarters and the regional offices.
Kavungya answered the question on March 26, 2019 at 12:47
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