Intermediaries play a key role in the chain of distribution, what are such roles?

      

Intermediaries play a key role in the chain of distribution, discuss such roles.

  

Answers


Maurice
(i) They pass information between buyers and producers facilitating exchange of goods and services.

(ii) Buy goods in large quantities relieving the producers the burden of storage.

(iii) Avail goods to consumers at convenient places relieving far in search of products.

(iv) Carry out product promotion due to their close contact with customers relieving the producer that burden.

(v) Reducing the number of transactions between the producers and the consumers.

(vi) Breaking the bulk.

(vii) Accumulating bulk.

(viii) Relieve the producers the risks involved in the distribution of products.

(ix) Provide a variety of products to the consumers hence improving their standards of living by widening their choice.
maurice.mutuku answered the question on July 1, 2017 at 12:38


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