(i) Accessibility – radio is more accessible than newspapers
(ii) Number of people served – radios serves many people at ago
(iii) Language – radios cater for different vernaculars unlike newspapers that are printed in
limited language.
(iv) Capture of audience – its easy to get attention of target group through radios than newspapers
(v) Repetition of the message – in radio the advert can be repeated many times in a day unlike
newspaper.
(vi) Can reach both literate and illiterate people
(vii) The trader can choose the time to advertise
Kavungya answered the question on April 1, 2019 at 08:59
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