Get premium membership and access questions with answers, video lessons as well as revision papers.

Explain five reasons why a producer would prefer to use radio than newspapers to advertise his products.

      

Explain five reasons why a producer would prefer to use radio than newspapers to advertise
his products.

  

Answers


Kavungya
(i) Accessibility – radio is more accessible than newspapers
(ii) Number of people served – radios serves many people at ago
(iii) Language – radios cater for different vernaculars unlike newspapers that are printed in
limited language.
(iv) Capture of audience – its easy to get attention of target group through radios than newspapers
(v) Repetition of the message – in radio the advert can be repeated many times in a day unlike
newspaper.
(vi) Can reach both literate and illiterate people
(vii) The trader can choose the time to advertise
Kavungya answered the question on April 1, 2019 at 08:59


Next: Outline five benefits that may accrue to the Kenyan economy due to privatization of state firms.
Previous: Explain four external economies of scale that an industry may experience.

View More Business Studies Questions and Answers | Return to Questions Index


Learn High School English on YouTube

Related Questions