Why would a manufacturer sell directly to consumers?

      

Give reasons why a manufacturer may sell directly to consumers.

  

Answers


Maurice
(i) Where the customers are concentrated in one place.

(ii) Customers are near the market.

(iii) Requirement by government policy as the government may force a particular manufacturer to sell their products direct to consumers.

(iv) If products are produced only on order hence no need for intermediaries.

(v) Where production follows customer specification.

(vi) Manufacturer has adequate financial resources to find the process of distribution.

(vii) If the product is perishable/ fragile thus need for less handling.
maurice.mutuku answered the question on July 6, 2017 at 08:08


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