Elgon industries a producer of sweets and chocolates wants to launch its products in the market. Outline four factors the firm should consider when choosing an...

      

Elgon industries a producer of sweets and chocolates wants to launch its products in the
market. Outline four factors the firm should consider when choosing an appropriate medium
for promotion

  

Answers


Kavungya
-Target group who are mostly young people
- Availability of the medium
- Cost of medium
- Geographical area to ensure reach ability
- Speed/ urgency of the promotion
- Flexibility
- Physical characteristics of the medium
- Legal requirement/ Government policy should be complied with
- Duration of the promotion
Kavungya answered the question on April 3, 2019 at 09:32


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