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Kenya co-operative creameries (KCC) sell its dairy products directly to retailers. Highlight four factors that were considered in the choice of this channel of Distribution

      

Kenya co-operative creameries (KCC) sell its dairy products directly to retailers. Highlight four
factors that were considered in the choice of this channel of Distribution

  

Answers


Kavungya
- Nature of products - perishable
- Availability of the channel
- The cost of the channel
- Channels used by competitors
- Market concentration not in use area
- Spread of the risk
Kavungya answered the question on April 3, 2019 at 10:50


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