Read the passage below and answer the questions that follow.

      

Read the passage below and answer the questions that follow.
Sales promotion involves taking measures such as advertising, intended to win over the attach customers. Nowadays people
have more money to spend on goods produced is a highly competitive commercial world than was the case twenty years ago.
Protection of the consumer is therefore necessary. As far as the law is concerned both the seller and the buyer are treated
almost equally. However, the right of the buyers stem from the fact that the purchase of goods involved a contract between
the seller and the buyer. The law recognizes that the buyer is responsible for ensuring that he buys exactly what he sets out to
buy.
At times, consumers feel that they are exploited and they complain at other times, grievance may be voiced and yet no remedy
is effected. This may be due to the consumer‟s ignorance of his tight, his unwillingness to complain or simply indifference
on his part.
Consumers dealing with public utility corporations, such as Post Office, something experienced frustrations yet they are taxed in order
that such institutions may be financed. However weak the consumer is he should at least be safeguarded from such trade abuses as
rising prices of monopolies, poor weight and measures, false or misleading statements, description, brand
names, or trade marks applied to both goods and services and unhygienic conditions.
The Kenya Consumer organization is a voluntary organization that looks at the welfare of the consumer. It acts as a „watch
dog‟ on various aspects of consumer problems. These problems include overcharging, poor quality of goods on sale, artificial
shortages, faulty packaging and refusal to sell or conditional selling to non-regular customers. If a customer finds that what
he has purchased is not up to the expected standard, he can direct his complains to the organization. He is then asked to
forward the faulty item plus the receipt to the organization. The item is examined and if the complaint is confirmed to be
genuine, the organization sends a representative with the faulty item and the receipt to where it was purchased.
The representative explains the situation to the seller and request him either to replace the item or refund the money. If the
seller is unco-oporative, the organization then reforms the Price Control Department which takes up the matter. Should the
trader remain adamant, he will be prosecuted and fined if found guilty. Members of the organization also visit factories
involved in production of consumer commodities. The aim of such visit is to inspect the processing and general cleanliness
of such places and the quality of goods being produced and offered to the consumer. The organization then makes
recommendations and if the factory fails to make the necessary rectification, the relevant authority is notified. This may
result in legal action being take against the factory
The Kenya Bureau of Standards is charged with the responsibility of ensuring that products manufactured in Kenya, either for
the local market or export, measure to the international standard and specification. It is also educates consumers on
standardization. The promote standardization in industry and commerce, the bureau prepares specification and provides
facilities for examination and testing of any commodities manufactured, produced and treated. It also controls the use of
standardization and distinctive marks. Where the bureau also tests necessary, imported commodities.
The weight and measures department, on it‟s part, ensues that all types of weighing and measuring instruments used in the
country are accurate. Regular inspection and examination of these instruments is therefore a requirement.
The ministry of health is charged with the duty of ensuring that foods are hygienically prepared and supplied to the consumer .
In conjuction with the Ministry of Livestock, and especially the Veterinary Department, the Health Inspectorate ensures that
all slaughtered houses are clean an that meat is inspected before being supplied. Health Inspectors also visit public eatingplaces and market to ensue that general cleanliness is maintained. The Dairy Board is a section of the Ministry of Livestock
Development, and is primarily charged with the supervision of dairy products. These include milk, butter, cheese, yoghurt
and cream.
The Price Control Advisory Board carries out investigations on commodities from the point of view of both the consumer and
the supplier, before putting items under price control. This departments, therefore, plays a double role; it not only controls
the price but it also educates the consumer. This is extremely important because if members of the public are informed, they
will not only be able to make intelligent, but they will also be in a position to detectover changing and thus get the best value
for money.
The government also provides consumer protection through controlled monopoly and legal restriction of charges and profits in
certain commodities and services. Nationalisation of certain services such as Post and Telecommunications, banking, transport
health education and water supply curbs exploitation.
Finally, through health competition, producers both individually and as members of the Manufacturers association do
promote consumer protection, though indirectly, Competition for instance, means that there are no monopolies to fix prices at will and
exploit the consumer. Similarly, the manufacturers association though its rules, ensure that its members do not
overcharge on any item.
(Adapted from commerce for Kenya by R.N. Gichira, Macmillan, 1982, 86 - 91)

Questions
(a) Why do grievances sometimes go uncorrected? (1 mark)

(b) How is the position of the consumer presented in this passage? (2 marks)

(c) Identify any four bodies that are concerned with consumer protection. (4 marks)

(d) What measures are taken by the Kenya Consumer Organization towards consumer protection? (2 marks)

(e) In not more than forty words, summarize the role the Kenya Bureau of Standards play in consumer protection. (4 marks)

(f) As far as the law is concerned, both the seller and the buyer are treated almost equally.

Rewrite the above sentence beginning. (Both ...) (1 mark)

(g) How is Nationalization of services important in protecting the consumer? (2 marks)

(h) Explain how a consumer can facilitate his own protection. (3 marks)

(i) Explain the meaning of the following words and phrases as used in the passage. (3 marks)

(i) Legal restrictions

(ii) Sales promotion

(iii) Curbs

  

Answers


Martin
1. COMPREHENSION.

(a) Why do grievances sometimes go uncorrected? (1 mk)
Through ignorance, unwillingness to complain and indifference to the situation.

(b) How is the position of the consumer presented in this passage? (2 mks)
He is vulnerable to exploitation as long as he remains ignorant of his rights. He is also shown as one requiring protection.

(c) Identify any four bodies that are concerned with consumer protection. (4 mks)

- Kenya Consumer Organization.

- Bureau of Standards.

- Price Control Department.

- Departments of Weight and Measures.

- The Dairy Board

- Health Inspectorate

- Price Control Advisory

(d) What measures are taken by the Kenya Consumer Organization towards consumer protection? (2 mks)
Educating the consumer, inspecting the factories, investigating consumer complaints, taking up cases
against the seller and informing the price department who in turn can prosecute the seller in case he is
found guilty.

(e) In not more than forty words, summarize the role the Kenya Bureau of Standards play in consumer protection.
It ensures that goods put on the market are of good standards and that there is controlled standardization,
provide facilities for testing any manufactured commodities so that they are of international standards,
control the use of standardization and distinctive marks.
As far as the law is concerned, both the seller and the buyer are treated equally.

(f) As far as the law is concerned, both the seller and the buyer are treated almost equally.
Rewrite the above sentence beginning. (Both ...)(1 mk)
Both the seller and the buyer are treated almost equally as far as the law is concerned.

(g) Explain how a consumer can facilitate his own protection. (3 mks)
By being educated, reading extensively, when he stops being indifferent and when he seeks help.
(h) Explain the meaning of the following words and phrases as used in the passage. (3 mks)

(i) Legal restrictions - lawful control

(ii) Sales promotion - publicize matters concerning trade

(iii) Curbs - control / restrains

. 1. Vera has been struggling with her spirituality when Mary - Ann suggests that they go for a recollection. (2 mks)
. - She is not used to the genuflection displayed by Mary-Ann who bowed in one knee, hitting the floor with a light thud.
- She finds the decorations in church (on the ceiling and floor) unusual. It was a while before she could collect her wits
enough to listen to what the priest was reading and saying. (4 mks)

3. Dialogue - between Mary-Ann and Vera

Use of local diction - Matatu

Simile - Like large monkeys.

Allusion - Apollo II

Personification - In defiance of a sticker that was stuck on the windscreen next to the driver.
Metaphor - Sweet memories to mean 'no longer alive' (4 mks)

The style's effect should be explained.

4. Religions.

- Vera and Mary-Ann have gone to the chapel to worship.

- The menace of speeding public service vehicles. (4 mks)

5. Cautious - They both agree to use a bus back to campus rather than the reckless matatu.
Spiritual - They both take time to go to worship and saying to her spiritual life. (4 mks)

6. (a) - The music was deafening

- People packed bodies fammed together.

- Touts hurling insults.

- Gyrating dangerously at the door.

- Grabbed a rail and swung themselves like monkeys.

- Matatu kept stopping to solicit even disinterested bystanders to get into the matatu. (6 mks)

7. Into a stone building rather bare looking on the outside went the two girls.

marto answered the question on April 4, 2019 at 13:23


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