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(i) Useful in maintaining the good image of the bank.
(ii) It is effective in creating and improving the relationship between the bank and its customers/ personal touch.
(iii) There is the benefit of immediate feedback from clients.
(iv) It is effective in informing the public about the products/ activities offered by the banks.
(v) Reliable way of correcting a bad image created about the firm/ bank.
maurice.mutuku answered the question on July 10, 2017 at 05:37
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