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a)Outline the points to consider before writing an advertisement. b)Give an example of an advertisement.

      

a)Outline the points to consider before writing an advertisement.

b)Give an example of an advertisement.

  

Answers


Martin
POINTS TO CONSIDER

1. Know the target audience of the product or service well to help you to decide on:

a) the age of the people to use e.g. No country uses children to advertise
alcoholic drinks.

b) the language used should appeal to your audience.

c) the graphics and pictures to be used.

2. Choose the appropriate medium that will reach your target audience. If you are
advertising farm implements or products, you should choose a medium that reaches
people in the rural areas.

3. The message may be direct or implied. E.g. when young people see famous and
successful people smoking, they aspire to be like them and many may start smoking.

4. Identify the selling points of the product.

5. Decide if you will use pictures and balance them with words.

6. Appealing visual images and emotive language are Incorporated in an advertisement to
persuade or convince us to do or buy something.

7. An advertisement has a heading, body-containing details and contact address.

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marto answered the question on April 15, 2019 at 06:13


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