Get premium membership and access questions with answers, video lessons as well as revision papers.
Strategy is a set of goal-directed actions a firm takes to gain and sustain superior performance relative to competitors. To achieve superior performance, companies compete for resources.
For example, Coca Cola Company competes for more beverage users against other beverage makers such as Pepsi.
In any competitive situation, therefore, a good strategy enables a firm to achieve superior performance.
maurice.mutuku answered the question on April 16, 2019 at 09:54