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What are the advantages of Product Differentiation?

      

Give the advantages of Product Differentiation.

  

Answers


Maurice
(i) Brand loyalty should lower price sensitivity.

(ii) Unique features reduce direct competition.

(iii) Brand loyalty and perceived uniqueness are entry barriers.

(iv) Customer loyalty is a weapon against substitutes.
maurice.mutuku answered the question on April 16, 2019 at 12:41


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