What are the roles played by intermediaries in the distribution channel?

      

Outline the roles played by intermediaries in the distribution channel.

  

Answers


Maurice
(i) Transportation.

(ii) Availing goods to consumers.

(iii) Guarantor to the government.

(iv) Reducing transactions between producers and consumer.

(v) Bulk breaking.

(vi) Accumulating (assembling bulk).

(vii) Risk taking.

(viii) Provision of storage facilities.

(ix) Provision of information to producers about consumers.

(x) Product promotion/ advertising.
maurice.mutuku answered the question on July 14, 2017 at 12:03


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