(a) Simplicity and clarity: - It calls for being able to achieve the following:
- keeping your language simple;
- avoid trying to put too many ideas into one sentence;
- let one sentence flow on logically from the last;
- avoid ambiguous words;
- tabulate wherever possible.
(b) Brevity:- Prune and shorten, keeping only the essentials of what your reader ought to be
told. In other words, be brief and to the point.
(c) Logic:- Present your facts and ideas in a logical sequence. Avoid a series of
unconnected paragraphs. Your chapters, headings and sub-headings should follow each other
systematically.
(d) Truth: - the Business Plan is a blue-print that will guide the owner in starting and
operating his/her business. Consequently, facts and figures must be realistic enough to
convince the reader of the viability of the business venture.
(e) Use of figures: - Bankers/financiers to the business will always think in terms of figures.
Therefore, quantify your ideas wherever possible.
Kavungya answered the question on April 24, 2019 at 06:41
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