(i) Make people believe that the products contribute to superstar status.
(ii) Help the product in getting a better position in the market.
(iii) Build brand equity.
(iv) They help in increasing recognition.
(v) They influence consumer purchases.
(vi) Build awareness.
(vii) Attract new customers.
(viii) Breathe life into failing brand.
(ix) Help people in remembering advertisement.
maurice.mutuku answered the question on July 22, 2017 at 06:52
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