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(i) It improves the good image of a company.
(ii) It provides the necessary information about the product to potential customers, including price, use of the product, where to get the product and the benefits of using it, thus expanding the market.
(iii) It supplements the work of the salespersons hence reducing expenses on personal selling.
(iv) It informs existing and potential customers about goods and services available in the market, thus increasing sales.
(v) It gives information about changes to a product such as price, packaging and improvement to enhance quick decisions to buy.
(vi) It helps to persuade existing and potential product.
(vii) It helps to maintain the sales of an already existing product.
maurice.mutuku answered the question on July 25, 2017 at 06:35
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