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What are the limitations of using after-sale services as a method of promoting products?

      

List the limitations of using after-sale services as a method of promoting products.

  

Answers


Maurice
(i) Trader incurs extra expenses or costs thus reducing his profit margin.

(ii) Trader sells his goods at high prices leading to low volume of sales in an effort to recover the after-sales costs incurred.

(iii) Consumers may be tied to one trader who may not offer quality services.

(iv)Encourage careless handling of goods by the consumer.
maurice.mutuku answered the question on July 26, 2017 at 07:42


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