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(i) Message reaches wide area by mass media.
(ii) message is likely to be more objective and received positively.
(iii) Might be used to improve competitiveness of the firm and its products.
(iv) Firm may not incur any costs.
(v) Firm may improve its image through positive publicity.
maurice.mutuku answered the question on July 29, 2017 at 12:34
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