(i) Where the producer requires immediate feedback from the consumer.
(ii) Where the use of the product needs to be demonstrated.
(iii) Where the producer has the financial ability to sell direct, he can afford to hire sales personnel.
(iv) Where the producer has retail cutlets.
(v) Where the producer is a tailor-made to meet the needs of the consumer.
(vi) Where the market for product is concentrated in one area.
(vii) Where the producer is selling a higher value product.
(viii) Where it is the government policy to sell direct to the consumer.
(ix) Where there is high demand for the product in the market.
(x) Where there is no intermediaries, the producer has no choice but to sell direct.
maurice.mutuku answered the question on August 12, 2017 at 13:57
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