i). E-mall:
A collection of e-shops, under a common umbrella
- Might use a common payment method (one shopping cart)
- Might have a single entry point to individual e-shops
- Industry (or horizontal) marketplace: When ‘stores’ belong to an identified market segment
- Challenge for stores is to distinguish themselves
ii). Virtual communities:
The value of these comes from members’ loyalty (customers or partners) and repeat visits
- They add their information to a basic environment provided by the virtual community company
- The membership fees and advertising are two main sources of revenue
- Can also use affiliate marketing
- A virtual community can also be an important add-on to other marketing operations
- It can be used to build customer loyalty and receive customer feedback
Kavungya answered the question on May 9, 2019 at 09:00
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