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Explain the Components of a well-functioning commercial website.

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1). A well organized collection of products and/or services
- There should be a way for customers to get all the necessary information about products, compare several products, and get advice on related products e.t.c
- Changes in product information must avoid inconsistencies. Such changes reflect on every day’s availability, change in price, product cross-references e.t.c
2). A convenient way for a costumer to select products
- This can be implemented using a shopping cart or basket
- The costumer should be able to select and delete products while browsing
3). Convenient order forms
- Should have as few fields as possible
- A returning costumer should be provided with default information
- The form should also catch simple typographical errors e.g a three-character password
4). Convenient ways of payment
- Many options for effecting payment should be provided
- Also there should be a quick way to verify the payment commitment, to check if they are valid, for the owner of the site
5). Secure communication system
- This protects transmission of payment information and guarantees privacy of the customer
- Also prevents unauthorized access to the site
6). A way of storing information about customers
- Avoids re-entry of some information by customers
- Allows to” customize” the website for someone’s interest
- Achieved via customer registration or “cookies”
Benefits of this to the owner
- Customize ads based on customer profiles or send emails advertising a new product (Spam?)
- Ability to monitor customer behavior
7). A way of keeping information about orders
- Allows customers to track their orders and owners to get all kinds of financial and statistical information
- Also helps during later disputes
8). Customer support and feedback
- This aspect cannot be completely mechanized: a human being has to answer e-mail, judge tolerance of customer’s comments, organize comments by topics e.t.c
- Achieved through online documentation of all products, FAQs, and a way for customers to post their opinion

Kavungya answered the question on May 9, 2019 at 12:09

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Explain the Components of a well-functioning commercial website.

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