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(a) Interactivity-Opportunities for customer to ‘pull’ message (traditionally ‘push’ has dominated)
(b) Intelligence- Low cost market research about markets
(c) Individualization- messages can be tailored to individuals (point casting -v- broadcasting) - also known as personalization
(d) Integration- How Internet allows organizations to contact customer, & how this fits with existing means of communication and how customer can contact organization
(e) Industry restructuring-few middlemen
(f) Independence of location- how marketing developed for one nation (culture) work in another
Kavungya answered the question on May 9, 2019 at 14:22
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