- This involves the placement of an image or banner of varying size on the remote page
- The image contains the corporate logo and perhaps a tag line indicating that the user can obtain information or visit an interesting site by clicking on the image
Issues:
i) Branding: you want users to know who you are
ii) Clickthrough: industry average is 0.4%
iii) Design: Good design enhances clickthrough
Kavungya answered the question on May 9, 2019 at 14:34
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