- These are a way of placing full-page messages between the current and destination page
- They are pages that pop up between what the viewer is looking at and what they are expecting to get
Note
- With banner ads, viewers quickly learn at some level to recognize banner ads and filter them out
- Interstitial messages, like TV commercials make viewers a captive of the message. Typical interstitials last ten seconds or less where the viewer is (hopefully) doing nothing but looking at the ad
Kavungya answered the question on May 9, 2019 at 14:36
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