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(a) Site awareness = Number of site visitors/total Internet users
(b) Site attractiveness = Number of those seeking information/Number of site visitors
(c) Promotion effectiveness = Number of those initiating dialogue/ Number of those seeking information.
(d) Purchase effectiveness = Numbers placing order/Numbers initiating dialogue
(e) Loyalty effectiveness = Number of repeat customers/Total customers ordering
Kavungya answered the question on May 9, 2019 at 14:40
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