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- Need
A need for change occurs when organization members become dissatisfied with current
activities. Goals may not be met, product quality is low or market share is shrinking.
Dissatisfaction serves to unfreeze acceptance of current activity on the part of managers.
- Idea
An idea is a new way of doing things. An idea may be a new product, new technique or
new machine. Ideas must be matched with a need.
- Proposal
A proposal is a request by someone in an organization to adopt a new idea. Proposal may
take the form of a memo, a formal written document, a suggestion made during a
conversation or a recommendation of an official committee of an organization.
- Decision to adopt
A decision occurs when a choice is made to adopt the proposed ideas. This decision may
be made by the Board of Directors if the change is rather large or may be made by first
line managers if the change is small.
- Implementation
Implementation occurs when organization members actually use the new idea. This may
be a change in attitudes, behaviour, equipment or products. Without implementation
change cannot take place.
- Resources
Adopting and implementing a new idea requires information, financial and material and
human resources. Without resources change will not take place and members will return
to their previous ways of doing things in the organization.
Kavungya answered the question on May 17, 2019 at 15:38
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