- Offer an incentive for customers to tell you they're responding to an ad: "Mention this ad
and get a 10 percent discount on your first order."
- A simple way to tell if your advertising is working is to track retail traffic by counting the
people who enter your store. Don't forget to monitor traffic before you start the ad
campaign, so you'll have a basis for comparison. And ask new customers how they heard
about your business.
- Compare sales before, during, and after an ad campaign. Keep in mind that advertising
often has a cumulative or delayed effect, so ad-driven sales may not materialize
immediately.
- In print ads, include a coupon that customers can redeem for a discount or gift with their
purchase. Code the coupons so you can determine which ad or publication generates the
best results.
- Use dedicated phone lines to track phone orders. For example, if you mention a toll-free
number in your ad, assign different extensions to particular advertisements.
- Compare pre- and post-advertising traffic on your website. Your Web host logs the hits
on your site and should be able to provide you with daily, weekly, or monthly reports. If
you maintain your own Web server, invest in software that generates easy-to-read traffic
reports.
- Count the number of orders received as a result of advertising
- Customer calls received after the advertisement
Kavungya answered the question on May 18, 2019 at 07:27
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