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- Offer an incentive for customers to tell you they're responding to an ad: "Mention this ad
and get a 10 percent discount on your first order."
- A simple way to tell if your advertising is working is to track retail traffic by counting the
people who enter your store. Don't forget to monitor traffic before you start the ad
campaign, so you'll have a basis for comparison. And ask new customers how they heard
about your business.
- Compare sales before, during, and after an ad campaign. Keep in mind that advertising
often has a cumulative or delayed effect, so ad-driven sales may not materialize
immediately.
- In print ads, include a coupon that customers can redeem for a discount or gift with their
purchase. Code the coupons so you can determine which ad or publication generates the
best results.
- Use dedicated phone lines to track phone orders. For example, if you mention a toll-free
number in your ad, assign different extensions to particular advertisements.
- Compare pre- and post-advertising traffic on your website. Your Web host logs the hits
on your site and should be able to provide you with daily, weekly, or monthly reports. If
you maintain your own Web server, invest in software that generates easy-to-read traffic
reports.
- Count the number of orders received as a result of advertising
- Customer calls received after the advertisement
Kavungya answered the question on May 18, 2019 at 07:27
- Briefly explain the following types of outsourcing:
i. Project management outsourcing.
ii. Total outsourcing.
iii. Body shop outsourcing.(Solved)
Briefly explain the following types of outsourcing:
i. Project management outsourcing.
ii. Total outsourcing.
iii. Body shop outsourcing.
Date posted: May 18, 2019. Answers (1)
- List six benefits of systematic training.(Solved)
List six benefits of systematic training.
Date posted: May 18, 2019. Answers (1)
- Differentiate between "training" and "development".(Solved)
Differentiate between "training" and "development".
Date posted: May 18, 2019. Answers (1)
- Summarise six guidelines that could be followed in order to implement effective incentive plans.(Solved)
Summarise six guidelines that could be followed in order to implement effective incentive plans.
Date posted: May 18, 2019. Answers (1)
- List six types of questions asked by interviewers.(Solved)
List six types of questions asked by interviewers.
Date posted: May 18, 2019. Answers (1)
- State three merits and three demerits of external recruitment.(Solved)
State three merits and three demerits of external recruitment.
Date posted: May 18, 2019. Answers (1)
- Outline six ways in which an interviewer maintains control during the selection interview.(Solved)
Outline six ways in which an interviewer maintains control during the selection interview.
Date posted: May 18, 2019. Answers (1)
- Explain five consumer rights.(Solved)
Explain five consumer rights.
Date posted: May 18, 2019. Answers (1)
- Explain the Importance of the staffing function to an organisation.(Solved)
Explain the Importance of the staffing function to an organisation.
Date posted: May 18, 2019. Answers (1)
- Give four consequences of low motivation amongst employees in an organisation.(Solved)
Give four consequences of low motivation amongst employees in an organisation.
Date posted: May 18, 2019. Answers (1)
- List the Importance of training employees to an organisation.(Solved)
List the Importance of training employees to an organisation.
Date posted: May 18, 2019. Answers (1)
- Analyse eight steps involved in a systematic approach to training in an organisation.(Solved)
Analyse eight steps involved in a systematic approach to training in an organisation.
Date posted: May 18, 2019. Answers (1)
- State four objectives of the selection interview.(Solved)
State four objectives of the selection interview.
Date posted: May 18, 2019. Answers (1)
- Outline the steps that could be taken by a manager in order to motivate employees.(Solved)
Outline the steps that could be taken by a manager in order to motivate employees.
Date posted: May 18, 2019. Answers (1)
- Enumerate four errors that could be made by an appraiser during employee
performance appraisal.(Solved)
Enumerate four errors that could be made by an appraiser during employee
performance appraisal.
Date posted: May 18, 2019. Answers (1)
- Describe three techniques of employee performance appraisal.(Solved)
Describe three techniques of employee performance appraisal.
Date posted: May 18, 2019. Answers (1)
- Employee performance appraisal is one of the ways used in evaluating individuals interms of their job performance.Required: Suggest four issues that could be covered during...(Solved)
Employee performance appraisal is one of the ways used in evaluating individuals in
terms of their job performance.
Required:
Suggest four issues that could be covered during employee performance appraisal.
Date posted: May 18, 2019. Answers (1)
- State six objectives of human resource planning in an organisation.(Solved)
State six objectives of human resource planning in an organisation.
Date posted: May 18, 2019. Answers (1)
- (i) Briefly explain three differences between "authority" and "power".
(ii) Name and explain the main sources of power.(Solved)
(i) Briefly explain three differences between "authority" and "power".
(ii) Name and explain the main sources of power.
Date posted: May 17, 2019. Answers (1)
- Outline the importance of good leadership in an organization.(Solved)
Outline the importance of good leadership in an organization.
Date posted: May 17, 2019. Answers (1)