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Mission statement is the statement of the role by which an organization intends to serve its stakeholders.
It describes why an organization is operating and thus provides a framework within which strategies are formulated.
It describes what the organization does (that is,present capabilities), who all it serves (that is, stakeholders) and what makes an organization unique (that is, reason for existence).
A mission statement differentiates an organization from others by explaining its broad scope of
activities, its products, and technologies it uses to achieve its goals and objectives.
It talks about an organization’s present (that is, “about where we are”).
maurice.mutuku answered the question on August 2, 2019 at 08:29
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