Every company is different, every market is different, every situation is different.
Companies shouldn’t change their strategy just to change it or because they feel they
had their current one for too long or because they see other companies changing theirs.
There is no right or wrong number of times to change a strategy.
Some companies have essentially kept the same strategy for decades with only minor
adjustments.
Companies should keep their existing strategies when they work.
That means they are producing good results satisfying both shareholders and customers and are
holding their own against a changing competitive landscape.
You change a strategy only when you have to or it makes sense to adjust to what you see happening in the future.
Strategy is the primary way that companies adjust to change or fail to adjust to change.
maurice.mutuku answered the question on August 2, 2019 at 11:13
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