Outline four disadvantages of using publicity as a method of product promotion.

      

Outline four disadvantages of using publicity as a method of product promotion.

  

Answers


Maurice
i) The firm may have little control on when the information will appear.
ii) Special feature may be expensive
iii) Only small portions of information released by the firm may appear.
iv) Unfavourable information may appear which may negatively affect the firm
v) Its irregular/short lived
vi) May require special occasions/events to attract mass media
maurice.mutuku answered the question on August 20, 2019 at 05:13


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