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-Type of product (sore products are best advertised through the appropriate media i.esophisticated equipment is best advertised through technical journals).
- Nature of market segments e.g. age, sex, culture and status
- The size of the area to be covered.
- The cost of the medium
- Availability of the medium can only advertise through media that is available.
Githiari answered the question on September 21, 2017 at 12:10
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