A multinational company is planning to launch its products in the local Kenyan market. Highlight the factors that should be considered by the company when choosing...

      

A multinational company is planning to launch its products in the local Kenyan market.
Highlight the factors that should be considered by the company when choosing the appropriate media
through which to advertise the products

  

Answers


Davis
-Type of product (sore products are best advertised through the appropriate media i.esophisticated equipment is best advertised through technical journals).
- Nature of market segments e.g. age, sex, culture and status
- The size of the area to be covered.
- The cost of the medium
- Availability of the medium can only advertise through media that is available.
Githiari answered the question on September 21, 2017 at 12:10


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