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Discuss circumstances under which a wholesaler becomes essential in the chain of distribution

      

Discuss circumstances under which a wholesaler becomes essential in the chain of distribution.

  

Answers


Winnie
Where market is spread out for the producer to reach the consumer
-Where the producer does not have adequate capital to set up own
distribution points.
-Management problems: Where it becomes difficult to manage
producers distribution outlets.
- Poor infrastructure: making it difficult to distribute goods.
- Government policy: Which may separate the functions which can be
by the wholesaler.
- Where the producer lacks transport facilities which can be provided to
advertise
- Where the producer wants to get information about the market he will
use the wholesaler
Wincate 1 answered the question on September 21, 2017 at 14:00


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